ACoS = ad spend ÷ ad-attributed (paid) sales · TACoS = ad spend ÷ total sales. Lower TACoS = healthier ad dependence. ▲▼ = vs the previous same-length period (green = improving). "above/below yearly avg" compares this period's daily sales rate to the 365-day daily average.
By parent — 2026 campaigns
Series
Total sales
Organic
Paid (ad)
Ad spend
ACoS
TACoS
Fetching per-parent metrics…
% next to figures: total sales = parent's share of account sales · organic & paid = share of that parent's own sales · ad spend = parent's share of account ad spend. Only 2026 campaigns counted in ad spend/paid; parents without a 2026 set yet show sales context only.